On this 8th Anniversary of NEXA, we celebrate by launching the most awaited song of the season. The song “When You Criticise” is an energetic pop song with lyrics that encourage one to be calm and composed during an entire spiel of events, but it is only when you criticize that you empower. Since empowerment is a delusional game that always discerns victorious, only when you criticize, featuring A.R.Ameen, the maestro A.R.Rahman, and Shuba.

A.R.Ameen, heir to the maestro, keeps the throne steady as he debuts his first English solo with the song “When You Criticise”, marking his presence on the grand platform of NEXA Music.

A.R. Rahman, is an Indian music composer, record producer, singer, songwriter, musician, multi-instrumentalist, and philanthropist, popular for his extensive body of work for film and stage making him the maestro of the Global Stage. With plenty of awards and recognitions under his belt, he never fails to mesmerize the audience with his talent.

Shuba is a first-generation Indian-American artist fusing the likes of Bollywood into pop-rap gems. Her range of influences has stemmed from Eminem’s rapping, Ariana Grande’s catchy hooks, and Freddie Mercury’s invigorating vocals.

Audio Credits:

Song Composed, Produced, and Arranged by: A.R.Rahman
Lyrics: Shuba
Singer: A.R. Ameen, Shuba
Project Manager: Karthik Sekaran
Vocal Supervision: Suryansh
Additional Programming: Nakul Abhyankar
Sound Engineers: Panchathan Record Inn, Suresh Permal, Karthik Sekaran
Mixed by: Suresh Permal, Nakul Abhyankar
Mastered by: Suresh Permal
Apple Digital Master by: Riyasdeen Riyan
Musician Coordinator: Samidurai R, Abdul Haiyum

Produced by : Qyuki Digital Media

Video Credits:

Production House: GoodFellas Studio
EP: Ridhesh Sejpal
Producers: Naisha Joshi & Somnath Bagh
Director: John Fredrick Peter Mayne
Production Designer: Modus
DOP: Nagaraj Rathinam
1st AD: Tarun Bansal (schedule 1)
1st AD: Vineeth Menon (schedule 2)
DA: Shivam Khatri
Associate Producer: Akshaya Sawant
Costume Stylist: Rashi Verma
Cast 1: Mariette Valsan
Cast 2: Amit
Cast 3: Pallas Prajapati
Cast 4: Sangeeta Balchandra
Cast 5: Rheanne Tejani
Cast 6: Manshree Rajpurohit

Post Team
Editor: Rishab Shetty
Post Producer: Anish Krishna
Asst Editor: Rakeeb Shaikh
Colorist – Ivan Narozhnyi ( Nube Studios )
Post Studio – Blab
Senior Online Artist – Bibhash Goswami
Online Artists – Sohan Takkar, Akshay Yadav

2nd Unit
Cast – Shuba, Aishwarya Dikshit & Kate
Director – Akash Pandey
Executive Producer – Viren Arya
DOP – Ubaid Attique
Choreographer – Ritesh Sharma
Assistant Choreographer – Prachi Bisht & Tanya Bhushan
Line Producer – Hiten Jha
Production Manager – Vikrant Ohel
Production Assistant – Yogesh Lokhande
Video Editor – Shiva Singh & Shubham Yadav
Online Editor – Dhaval Mevcha
Key Grip – Uzair Shaikh
Costume Stylist – Ayushi Varia & Rajvee Shah
Assistant Stylist – Rizillia Kinny
HMU – Baba Chaurasiya

Lyrics:

Oh
You got me staying up
And now I’m missing you all-day
Can’t catch a break
Oh
It’ll never be enough
So what’s it gonna take to make you stay
When you criticize everything I do
A little bit of toxic a little bit of cool
Cuz you keep kicking me down miss
Screw what your sign says
Could you just help me out and tell me where your mind is
Cuz we’re not innocent
Got our experiences
You said that you could reconcile with all our differences
But now the only time that we speak is when you’re throwing hands at me
And that’s not fair
No, you don’t even care
And I hate when our days go slow oh
Ay got me staying up
Cuz you never hold my hand no more oh
Ay got me staying up
girl I could’ve been everything for you if you wanted it
You’ve had other men in your life bore you but I keep it lit
I don’t make empty promises
Respect every word that your mama says
Always pick you up when you are down there
Oh
You got me staying up
And now I’m missing you all-day
Can’t catch a break
Oh
It’ll never be enough
So what’s it gonna take to make you stay
When you criticize everything I do
A little bit of toxic a little bit of cool
Cuz you keep kicking me down miss

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